CiM: Summer 2023

Session 1:

Logistic Management
Sustainability, Logistics & Supply Chain Management, Business Analytics 

8EN
Risk Analysis in the Supply Chain Process: A Case Study of P.C. Palm Company Limited in Don Sak District, Surat Thani Province

Onpawee Phokawattana,
Somruethai Sapakdee and 
Amondech Inkaew

13TH
Process improvement in timmed
coconut packing process by using automatic weighting machine: A case study on Aromatic Coconut Factory

Thummawit Prasert,
Kawinthorn Saichareon, 
Sivapong Phetsong and 
Chaiwut Choorak

14TH
Vehicle Routing Problem for Last-mile Distribution: A Case Study of ABC Distribution Company in Nakhon Si Thammarat

Chinnapat Choksunson
Nuttaphat Phewkaew, 
Phornkanok Suttipongsanuwat, 
Chonthicha Nuchopars, 
Chaturaphon Kerdkleang and 
Panida Chamchang

15TH
Waste Collection Vehicle Routing Problem: A Case Study of Thasala Subdistrict Administrative Organization, Nakhon Si Thammarat Province

Phonlatat Makso
Chompunut Thawornsang, 
Monthakarn Mothong, 
Sunisa Pettem, 
Sirilak Namtaku and 
Panida Chamchang

16EN
Warehouse Management System Optimization: A Case Study of Song Sri Materials Shop

Phanitsara Srithongklang,
Piyaporn Wangmueng,
Narakon Nuybandan, Palawat Keawkung,
Sadanan Saelim,
Nontapat Kaewsophak,
Hussen Niyomdecha

Session 2.1:

Digital Marketing and Branding
Tourism and Service Management

1CN
Horror Film’s Marketing Mix and its Effect on Revenues – Using Marketing Mix as Methodology Design

Jun Zhang and
Wasin Praditsilp

10CN
Research on the Optimization of Marketing Strategy of Tea Enterprises in Zunyi, Guizhou Province

Feng Jin and
Jeerakiat Apibunyopas

21EN
Assessing Tourists’ Behavior and the Factors Influencing Thai Tourists’ Engagement towards Health Tourism in the Post-COVID-19 Era

Pimlapas Pongsakornrungsilp,
Sunisa Heiliger and
Onanong Cheablam

 

Session 2.2:

Accounting and Finance Management

11TH
The Relationship between Female Boards and Firm Performance of Listed Companies in the Stock Exchange of Thailand

Watcharapon Amad,
Watika Chuychu,
Phatcharin Phakchan,
Chirawan Suksaeng,
Latdavan Wannajan,
Siriwan Khoomtua

17TH
Exploring the Relationship between Digital Skills of Accounting Graduates and Enterprise Expectations: A Case Study of Students at Walailak University

Trairong Swatdikun,
Jaruwan Kornjaroenpornpong,
Natwadee Chuntrkhao,
Nicharee Srikao,
Nitima Suttipan,
Thitirat Yulek,
Golfaree Dindang

18TH
Exploring Accounting Software Usage in Cooperative Education Networks: Insights from Walailak University

Chawanlak Pakkayasit,
Piyachat Khaonuan,
Manatsanan Massurang,
Walanrat Keodmongkhon,
Sulita Chawaket

Session 3:

Business and Innovation Management

7EN
Why is it appropriate to invest Multinational Enterprises in Thailand? A Case Study of the comparison between Bangkok vs. Rayong

Anisara Sungchuai

9CN
The Impact of Enterprise Management Efficiency on Human Capital

Yanfei Li ,
Jeerakiat Apibunyopas

12EN
Forecasting Model for Foreign Currency Exchange Rates

Lanjakorn Sewata,
Pongsri Kengkuo,
Siriwatana Tongsung

19EN
The Money Spending Behavior under the Half-Half Co-payment Plan

Phattaraporn Boonhok,
Amornpan Boonprakob,
Banthita Sangsewee,
Nalinee Thinnam,
Pornpen Thippayana

20CN
The Implementation Path of Government’s Responsibility on Local Water Pollution Control: A Case Study of Typical Karst Areas in Guizhou Exploring Accounting Software Usage in Cooperative Education Networks: Insights from Walailak University

Yuji Mou,
Jeerakiat Apibunyopas

Session 4:

General Management

2EN
A conceptual review and methodological design on College Students Attitude towards Aging Workforce: a case study of Southern Thailand

Medina Adulyarat and
Najmee Aulyarat

3CN
The Impact of Quality of Work Life and Organization Commitment on Turnover Intention: Empirical Evidence from Dunhuang Academy, China

Xiaoqiang Tian,
Trairong Swatdikun,
Chollada Chalomklang

4CN
Exploring the Determinants of Turnover Intention Among Elderly-Care Workers

Zhongping Shen,
Jeerakiat Apibunyopas,
Trairong Swatdikun

5CN
A Study on the Influence of Student Self-leadership on Creativity in Higher Vocational Colleges

Qiuling Xu,
Jeerakiat Apibunyopas,
Trairong Swatdikun

6CN
Relationship between Transformational Leadership and Teacher’s Job Satisfaction in Hainan Vacational College

Shuya Weng,
Pongpan Compan, and
Suwimon NaraNgong-ard

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