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CiM Summer 2024 

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Session: Marketing, Digital Marketing and Branding

Shubham Pathak, Yunke Zhaung

The influence of perceived value on the purchase intention of new energy vehicle consumers: Empirical evidence from Nanjing, China

Wang Xinran, Noppawan Wisedsind, Jirapong Ruanggoon (Best presenter)

Exploring Customer Loyalty in the Department Store Retail Setting: A Comprehensive Study of ABC Shopping Mall

Zhang Yang, Noppawan Wisedsind, Jirapong Ruanggoon

Marketing Communication Strategies for Used Car Purchase Intention: A Case of ABC Automobile Company

Zhao Yong

Digital Marketing Transformation Strategies of Traditional B2B for Training and Consulting Enterprise

Zhao Wei, Noppawan Wisedsind, Jirapong Ruanggoon

The influence of perceived value on the purchase intention of new energy vehicle consumers: Empirical evidence from Nanjing, China

Li Jian, Jirapong Ruanggoon, Noppawan Wisedsind

A Model of Employee Happiness among Researchers in BEIJING M Medical Research Center

Du Wenting, Lalita Puangmaha

Brand Strategy of China’s Catering Enterprises: A Case Study of X Chain Catering

Session: Accounting and Finance Management

Xining Xu, Trairong Swatdikun, Xiaoque Chen

The Impact of Intangible Assets on Capital structure: An Empirical Data of Thai Listed Companies During 2019-2022

Weerawut Thanhikam

Automated Inventory Counting System for Retail Warehouses Using Drone Technology

Yang Wenjing, Noppawan Wisedsind, Jirapong Ruanggoon

Improvement of Financial Management: A Case of a Chinese Telecommunication Enterprise

Atchara Rattanakolkit, Thanchanok Suepphan, Pankaewta Lakkanawanit (Outstanding Presenter)

The Impact of Board Characteristics on ESG Performance: Post-SET ESG Rating Implementation in Thailand

Chiratheep Kaewnun, Jeeranan Phongphaew, Bussakorn Somphaluek, Parichat Maneerat, Phimonphan Raksaphon, Umaporn Chumee, Trairong Swatdikun (ฺBest Presenter)

Understanding the Nexus between Environmental, Social, and Governance Reporting and Firm Value: Empirical Evidence from Industry sector in the Stock Exchange of Thailand

Yan Qi

The Impact of Planned Behavior and Entrepreneurial Education on Entrepreneurial Intention among Accounting Students of Nanning University

Fan Juan, Shubham Pathak

The Impact of Logistics Service Quality on Customer Satisfaction: A Case of Jingdong Mall in Xiamen City, China

Session: Organization Behavior | Human Resource Management

Wei Tongtong, Jirapong Ruanggoon, Tatchapong Settabutr

An Analysis of Employee Turnover Intention in the Airport Catering Industry – A Case Study of HZ Company

Longke Wang, Chonlakan Benjasak, Trairong Swatdikun

The Effect of Job Burnout on Teachers’ Turnover Intentions in Primary and Secondary Schools: The Case of Aksu District

Yiqian Chen, Trairong Swatdikun, Varaporn Permpanitnukul (Best Presenter)

The Impact of Quality of Work Life on Job Performance: A Case of Central State-Owned Commercial Banks in Nanning, China

Yanchun Liu, Trairong Swatdikun, Varaporn Permpanitnukun

The Impact of Strategic Training and Development on Work performance: Empirical Evidence from Technical Colleges, Wuhu, China

Wang Zhongling, Jirapong Ruanggoon, Sittichai Farungthong

Strategic Performance Management: A Case Study of Company A’s Response to the Competitive Environment

Liu Lufa, Jirapong Ruanggoon, Sookyuen Tepthong

Digitalization of Human Resource Management: A Case Study of RM Company

ZhaoYanyan, Jirapong Ruanggoon, Chayoot Wana

Human Resource Management Practices in Small and Medium-Sized Enterprises in Jining City

Session: Organization Behavior | Human Resource Management

Chanicha Moryadee, Kiatkulchai Jitt-Aer, Natpatsaya Setthachotsombut

A Study of Unmanned Aerial Vehicle Routing for Drugs and Medical Supplies Transportation in Flooded Areas by Using Heuristics Approach

Lamphai Trakoonsanti, Komson Sommanawat (Best Presenter)

Multiple Case Study Analysis of Lean Six Sigma Methodology in Reducing Medication Errors in Thai Public Hospital

Lei Juanjuan

A Study of Deming Quality Cycle Model Affecting Employee Performance Management

Liu Yiming, Jirapong Ruanggoon, Nitidetch Koohathongsumrit

Effect of Service Quality on Customer Loyalty in the Fast-Food Industry: A Perspective from University Students in Hangzhou City, Zhejiang Province, China

Li Zhijian, Jirapong Ruanggoon, Chayoot Wana

The Nexus among Organizational Justice, Job Performance, Job Satisfaction, and Employee Loyalty in S Company of the Museum Exhibition Industry

Ni Gongtao, Jirapong Ruanggoon, Chayoot Wana

Post-Pandemic Resilience: A Study on the Adaptive Strategies of Construction Company in Xichang City, China

Qiu Liyuan, Jirapong Ruanggoon, Chayoot Wana

Strategic Analysis and Competitive Advantage Strategies for a Leading Information Security Enterprise: A Case Study of Q Technology Company

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